Join OPA
Benefits Criteria Apply Now
Member Criteria

Membership is open to any organization that principally creates and distributes its own online content. Members must have demonstrated a commitment to the highest standards of online publishing for at least one year. Membership criteria are as follows:

1. Applicants must create and distribute content via the World Wide Web and commercially market such content through advertising, subscription sales, or both. Applicants may be public companies, private companies or divisions within either. For applicants whose web publishing operations are divisions, the division must operate as a standalone revenue center.

2. The applicant must maintain a dedicated content production staff for the purpose of publishing online content. The size and composition of the staff may vary, but generally content production personnel will represent a significant portion of the total organization.

3. The applicant's online content must not be inappropriate, obscene or otherwise unlawful.

4. The applicant must dedicate a portion of its staff to revenue generating activities whether they are ad sales, subscription sales, or both.

5. Once admitted, members must continue to adhere to the OPA mission statement and demonstrate an on-going, scrupulous commitment to best practices for Online Publishing.

6. Applicants must agree that, upon acceptance, they will appoint a senior executive within their organization to serve as their OPA representative.

7. The applicant must not market itself using techniques that OPA deems confusing or misleading to consumers.

Membership Dues
Membership dues for 2010 are as follows:

  • $63,000 annually for member organizations with annual revenues greater than $50m
  • $26,250 annually for member organizations with annual revenues less than $50m

In addition, divisions of large companies in which there is already at least one full member can join the OPA as an affiliated member for $26,250 per year.

OPA dues are based on total company revenues and not solely on revenues attributable to online activities.

Dues for companies which are owned or controlled by larger entities are based on the total revenues of the owner or controlling company.

Membership Application
If your organization meets the above criteria and you are interested in joining the OPA, please fill out our online application.