Online Publishers Association


Jun 22, 2011 (Tablet) OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry PDF \| (Press Release) Nov 02, 2010 (Online Advertising) Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit PDF \| (Press Release) Jun 30, 2010 (Online Advertising) A Sense of Place, Why Environments Matter PDF \| (Press Release)		OPA 10th Annual Summit: Day 2 By Pam Horan on 02/02/2012 \| Comments () The second day of sessions at the OPA Annual Summit focused on marketing and branded content. Leading off, Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi, identified audience, brand, content, data and enterprise as the key components for ongoing success for marketers. OPA 10th Annual Summit: Day 1 By Pam Horan on 02/01/2012 \| Comments () OPA 10th Annual Summit Kicks Off; Live Streaming Exclusive Presentations Feb 1 & 2 By Pam Horan on 02/01/2012 \| Comments ()


Jan 27, 2012 (Mobile) Local Mobile Advertising To Reach $24 Billion In 2016 (Borell Associates) View \| MediaPost Jan 26, 2012 (Mobile) Mobile Media Spending To Hit $55B In 2012 (PQ Media) View \| MediaPost Jan 25, 2012 (Mobile) Kantar: Apple Back On Top As Bestselling Smartphone In The U.S. View \| paidContent.org Jan 25, 2012 (Mobile) US Mobile Ad Spending Soars Past Expectations View \| eMarketer		Jan 30, 2012 Executives from ESPN, The WSJ Digital Network Assume 2012 Executive Officer Positions at the OPA PR Newswire Jan 26, 2012 3 outdated metrics you’re still using iMedia Connection Jan 25, 2012 Ultrabooks Growth To Outpace Tablets MediaPost Jan 25, 2012 Mobile Video Primed, Ad Model In Early Stages MediaPost

Pam Horan

Day 2 recap of #OPASUMMIT10: "How do we thrive in a conversation economy?" http://t.co/W28ftRDf (via @iMediaTweet)
15 hours ago

Florent Peyre (@florentp) of GILT City kicks off the final day of #OPASummit10
19 hours ago

Great second day so far at #OPASummit10. Here's our summary of the speakers from this morning: http://t.co/NiaTRFy8
2 days ago

"We want our companies to focus maniacally on their customers." - Michael Zeisser, SVP, Liberty Media #OPASummit10
2 days ago

Tune into #OPASUMMIT10 livesteam now. @McCannErickson's Matt Freeman on building a 21st century Ad Agency http://t.co/8SaUobyN
2 days ago

.@Rishadt “If you don’t defang your detractors, it doesn’t matter what you do with your advocates” #OPASummit10
2 days ago

#OPASummit10 livestream of VivaKi's Rishad Tobaccowala (@Rishadt) presentation - Digital Marketing: The Way Ahead http://t.co/E4S2Y0Uz
2 days ago

We're about to start Day 2 at the #OPASummit10. Here's our summary of Day 1 http://t.co/919vwA9u
2 days ago

“17% of the world’s Internet users were based in the US in 2010 vs. 65% 10 years ago” @IntelLabs Genevieve Bell #OPASUMMIT10
3 days ago

#OPASUMMIT10 Livestream starts soon w/ @IntelLabs’ Genevieve Bell on Using Anthropology To Invent New Technologies http://t.co/WDMccd8N
3 days ago