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Press Releases 2008

OPA press releases can be found below. Archives for other years are accessible via the left hand navigation of this page. You may also sign up to receive OPA press releases via e-mail as they are issued.
Latest Press Release:
 
April 11, 2008In Comments to the FTC, the Online Publishers Association Supports Self-Regulation of Online Advertising and Stresses Important Role of Behavioral Advertising to the Future of Digital Media
 
New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the Online Publishers Association (OPA) offered its support for the Commission’s goals of promoting self regulation of online advertising and improving consumer awareness of behavioral advertising practices. In addition, OPA emphasized that overbroad restrictions on behavioral advertising could jeopardize publishers’ ability to create and deliver high quality and free content on the Web. OPA recommended to the FTC a modified definition of behavioral advertising that focuses on the collection and use of personally-identifiable information, as opposed to data collected from website visitors on an anonymous basis.
 
Past Press Releases:
 
NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, publishers, and global brands. Among the topics that will be addressed at OPA ’08 London: Forum for the Future include leveraging innovation to increase value, the mobile Web, online video advertising, marketing to the social Web, and more.
March 11, 2008Media, Marketing and Agency Executives Will Address the ’08 Online Publishers Association Global Online Media Conference in London
 
New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet Activity Index (IAI). The OPA also released new IAI data for the month of January. The exclusive Index, which the OPA launched over four years ago, measures the amount of time consumers spend online each month with Content, Communications, Commerce, Search, and now, Community.
March 3, 2008OPA Expands its Internet Activity Index with 'Community' Category