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OPA Intelligence Reports 2008

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.
Latest Report:
 

NEWS

  • Google wins as Microsoft, Yahoo go separate ways
  • MySpace, YouTube flail in making social media pay
  • Viral, non-traditional online ads take center stage 
  • Cox buys white-label ad network provider Adify 

RESEARCH

  • Borrell: Online promotions will surpass online ads by 2012
  • AdAge: Agencies depend more on digital revenues

 
Past Articles:
 

NEWS

  • Earnings: Google, Yahoo impress while Microsoft lags
  • Newspapers hit troubled waters -- online a mixed bag
  • Social networks, YouTube suffer tiny CPMs
  • Blog Roundup: FM funding; Gawker sheds titles

RESEARCH

  • Universal McCann: U.S. lagging in social media creation
  • Kelsey: Classifieds, vertical ads to soar online

April 28, 2008Google & Yahoo Impress| Newspapers Hit Troubled Waters| Blog Roundup
 

NEWS

  • AOL, News Corp., Google in Yahoo soap opera
  • Mobile advertising will be huge... one day
  • IAC scratches its niche, turns to Tina Brown
  • Europe wants data retention down to 6 months

RESEARCH

  • IAB UK: Online will surpass TV ad spend
  • Borrell: Newspapers lead in local online ads; TV rising

April 13, 2008Yahoo soap opera| Mobile advertising| IAC turns to Tina Brown
 

NEWS

  • Google Roundup: Recession proof?; angering publishers
  • Forbes adds, ESPN subtracts ad networks
  • Diller bests Malone in mogul showdown over IAC
  • NY bill to restrict online ad targeting

RESEARCH

  • PQ Media: Alternative media outlays up 22%
  • NAA: Newspapers hit hard in print, online up 19%

March 31, 2008Google Roundup| Forbes, ESPN ad networks| Diller bests Malone
 

NEWS

  • AOL buys Bebo amid staff turmoil
  • Yahoo delays Microsoft, hopes for AOL deal
  • Video Roundup: Hulu launch; video workplace bans
  • Mobile Roundup: Faster iPhone; ads on the rise?

RESEARCH

  • Zogby: More Americans going online for news
  • OPA: Time spent with content trumps community

March 17, 2008AOL Buys Bebo | Yahoo and Microsoft | Video Roundup: Hulu Launch
 

NEWS

  • Google click weakness brings up recession fears
  • Yahoo considers options as Microsoft stands firm
  • Will newspaper alliance QuadrantONE work?
  • News organizations defend Wikileaks from shutdown

RESEARCH

  • IAB: Record online ads in '07 show slower growth
  • Avenue A: Portals losing ad share

March 3, 2008Google click weakness | Yahoo and Microsoft | QuadrantONE
 

NEWS

  • News Corp. the white knight for Yahoo?
  • Google eyes mobile space without spectrum
  • AOL plans breakup, inks IAC content deal
  • Slow going for social networking ads

RESEARCH

  • Forrester: Ad agencies must evolve or die
  • Nielsen: Magazine sites gain in traffic

February 18, 2008News Corp. and Yahoo | Google Eyes Mobile Space | AOL Breakup
 

NEWS

  • Microsoft makes hostile play for Yahoo
  • Could online marketing weather a recession?
  • Activist investors push digital at NY Times, Media General
  • Widget Roundup: MySpace platform; Slide funding; Videoegg ads

RESEARCH

  • NAA: Record traffic for newspaper sites, slower growth
  • Political ads still slow to shift online

February 4, 2008Microsoft's Bid for Yahoo | Online Marketing and the Recession | Widget Roundup
 

NEWS

  • CES Roundup: Microsoft, Yahoo, NBC make noise
  • Writers strike puts focus on web
  • Time Warner, Comcast, AT&T under scrutiny for broadband moves
  • Google, Facebook both join data portability group

RESEARCH

  • Online advertising -- and local online -- both predicted to boom
  • Mobile websites and advertising get boost in U.S., Europe

January 21, 2008CES Roundup | Writer's Strike Puts Focus on Web | Online Advertising Boom Predicted
 

NEWS

  • The Year Ahead: Mobile openness, online ads evolve
  • FTC approves GoogleClick, releases privacy directives
  • Selling out? Digg, Spark, Plaxo on the block
  • Facebook tries to turn around rough end to year

RESEARCH

  • JP Morgan: Online display ads, CPMs will soar
  • Pew: Teens leave email for social media

January 7, 2008 The Year Ahead | FTC Approves GoogleClick | Properties on the Block