Time Spent with Content Reached a 2008 high in October. The OPA Internet Activity Index showed content usage driven by more time with Current Events and Financial News. Commerce activity did not fare as well. (view press release)
Online Advertising Effectiveness Gets Significant Boost From Branded Content Online Publishers Association analysis of independent data shows that branded content sites consistently provide greater impact than industry norms, portals and ad networks.
(view press release) (view pdf)

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