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Click here for highlights from the OPA’s 10th Annual Summit — February 1st to February 3rd, 2012
Jun 22, 2011 (Tablet)
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry PDF | (Press Release)
Nov 02, 2010 (Online Advertising)
Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit PDF | (Press Release)

Publishers Think Out-of-the-Box For Revenue Streams

By Pam Horan on 05/15/2012 | Comments

Calling Out The Click-Through

By OPA Staff on 05/03/2012 | Comments

Publishers Expanding Original Video Content to Leverage New Channels

By OPA Staff on 05/01/2012 | Comments

May 15, 2012 (Tablet)
How tablets are catalyzing brand website engagement View | Adobe How tablets are catalyzing brand website engagement PDF | Adobe
May 15, 2012 (Online Advertising)
Advertising vs. Google Display Network [Infographic] View | Wordstream
May 15, 2012 (Social Media)
Social Media Ad Spending to Reach $9.8 Billion (BIA/Kelsey) View | ClickZ
May 14, 2012 (Mobile)
MPULSE: The Marchex Pulse on the Market (Insights into Optimizing Your Pay For Call Advertising) PDF | Marchex
May 16, 2012
GM to drop Facebook ads due to low consumer impact Reuters
May 15, 2012
Twitter and ESPN Plan Branded Campaigns Around TV Sports Ad Age
May 09, 2012
Social TV Moves Beyond Promotional Role, Becomes Content in Own Right Ad Age
May 09, 2012
Do Not Track May Come by Year’s End ClickZ
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Pam Horan

OPA_PamHoran

Congrats to former OPA Chairman @lkramer on his appointment as president/publisher of @USATODAY http://t.co/iiG1NQT2 (@paidContent/@sdkstl)
12 hours ago

.@ESPN partners w/ @HorizonMediaInc & RealVu to track guaranteed viewable ad impressions http://t.co/tU1POIdH (via @AdWeek/@digitalshields)
13 hours ago

GM Says Facebook Ads Don't Pay Off http://t.co/PXU0Xfji via @WSJ
1 day ago

How to fully leverage email newsletters to bolster revenue http://t.co/Vypbf0og (via @ClickZ/@jeajen)
2 days ago

Social plug-in buttons on publisher web sites present opportunity for large scale ad targeting http://t.co/VnXd60DF (via @Forbes/@robhof)
6 days ago

New ad campaign from @nytimes sells online experience of subscription model http://t.co/vellYrYo (via @Poynter/@mallarytenore)
6 days ago

Marketers Still Baffled, Suspicious of Agency Trading Desks http://t.co/MCTOs9SG via @adage
1 week ago

.@FoxNews to begin live streaming on mobile platforms with accompanying video ads http://t.co/hn0TgTmO (via @AdWeek/@digitalshields)
1 week ago

.@nytimes R&D, an "intersection of news information, consumer behavior and technology" http://t.co/LBvbzjNA (via @Digiday/@@joshsternberg)
1 week ago

Revision3 CEO @jlouderb speaks with AdExchanger about being acquired by @DiscoveryComm http://t.co/YEX8pRvp (via @adexchanger/@davidaKaplan)
1 week ago

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