Online Publishers Association


Click here for highlights from the OPA’s 10th Annual Summit — February 1st to February 3rd, 2012 Jun 22, 2011 (Tablet) OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry PDF \| (Press Release) Nov 02, 2010 (Online Advertising) Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit PDF \| (Press Release)		Publishers Think Out-of-the-Box For Revenue Streams By Pam Horan on 05/15/2012 \| Comments Calling Out The Click-Through By OPA Staff on 05/03/2012 \| Comments Publishers Expanding Original Video Content to Leverage New Channels By OPA Staff on 05/01/2012 \| Comments


May 15, 2012 (Tablet) How tablets are catalyzing brand website engagement View \| Adobe How tablets are catalyzing brand website engagement PDF \| Adobe May 15, 2012 (Online Advertising) Advertising vs. Google Display Network [Infographic] View \| Wordstream May 15, 2012 (Social Media) Social Media Ad Spending to Reach $9.8 Billion (BIA/Kelsey) View \| ClickZ May 14, 2012 (Mobile) MPULSE: The Marchex Pulse on the Market (Insights into Optimizing Your Pay For Call Advertising) PDF \| Marchex		May 17, 2012 Viacom Leverages Social Media To Aid TV Experience MediaPost May 16, 2012 GM to drop Facebook ads due to low consumer impact Reuters May 15, 2012 Twitter and ESPN Plan Branded Campaigns Around TV Sports Ad Age May 09, 2012 Social TV Moves Beyond Promotional Role, Becomes Content in Own Right Ad Age