Online Publishers Association

	Executives from Conde Nast Digital, Msnbc Digital Network, and Wall Street Journal Digital Network Assume 2010 Executive Office Positions at the Online Publishers Association (view press release)
	Online Publishers Association President to Participate In Upcoming FTC Workshop (view press release)
	Consumers Are Spending the Lionshare of Their Time Online with Content (view press release)

August 13, 2009
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers PDF | Press Release

June 25, 2009
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online PDF | Press Release

January 8, 2009
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 PDF | Press Release

August 19, 2008
Local Online Media: From Advertising to Action PDF | Press Release

July 30, 2008
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites PDF | Press Release

June 28, 2007
Frames of Reference: Online Video Advertising, Content and Consumer Behavior PDF | Press Release

March 8, 2007
Going Mobile: Mobile Web Offers a Rich Platform for Content and Advertising PDF | Press Release

March 11, 2010
How Online Advertising Works: Whither the Click in Europe View | comScore

March 1, 2010
Understanding the Participatory News Consumer View | Pew Internet

February 3, 2010
News Users 2009 (For Pay) View | Outsell

January 5, 2010
Report: Internet, broadband, and cell phone statistics View | Pew Internet

December 8, 2009
MAGNA Global Forecast (reg required) View | MAGNA

November 18, 2009
Online Video Advertising: Double Engagement, Boost ROI View | Eyeblaster

November 13, 2009
Auto Advertising: 2010 Outlook View | Borrell Associates

The Silent Click: Building Brands Online

Latest News

March 8, 2010	Digital Lift-Off Forbes.com

March 1, 2010	Pew Study: One in Four Now Read News on Cell Phones Editor & Publisher

February 24, 2010	Search and Display Advertising Synergies eMarketer

February 24, 2010	Newspaper Sites Most Trusted Local News Source MediaPost

February 24, 2010	Nielsen: Ad Spending Increased 1% in 2009 paidContent

February 3, 2010	News Right Now Drives Newspaper Readers to Web MediaPost

January 13, 2010	Total Audience for Online Video Continues to Climb Mediaweek

January 7, 2010	Report: Video to Expand in 2010 BizReport

December 11, 2009	US Online Ad Spend Turns the Corner eMarketer

December 8, 2009	ZenithOptimedia Releases Optimistic Forecast For Online Spending BizReport

November 18, 2009	Social Sites Not as Video Ad-Friendly as Content, E-mail Mediaweek

November 11, 2009	Online Ads are Booming, if They're Attached to a Video New York Times

November 10, 2009	Monetizing Mobile Content eMarketer

November 3, 2009	Why Search May Not Click for Retailers AdAge

September 21, 2009	Online Ad Spending Slows But Grabs Market Share eMarketer

September 17, 2009	OPA Study: Content Is Still King MediaPost

September 16, 2009	Media Dollars Shift to Digital in Downturn eMarketer

More Online News

	Dec09	Jan10	%Chg
Commerce	12.7%	11.0%	13.4
Communications	21.9%	20.6%	5.9
Community	24.2%	27.5%	13.6
Content	36.9%	36.5%	1.1
Search	4.2%	4.3%	2.4

January 2010 Findings

Commerce's share of time experienced its annual seasonal decline, with time spent down at several major retailers, including Wal-Mart (-50%), Target (-43%), Macy’s (-42%), JCPenney (-39%), and Sears (-39%)

Community's increase in share of time was driven by Twitter (+19%), Blogger (+18%) and Facebook (+16%)

Communications' share of time has not increased since February 2009, with continued declines in major apps, including AOL Instant Messenger (-30%), Google Gmail (-29%) and Yahoo! Messenger
(-21%)

More Info

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