Online Publishers Association

	Executives from Conde Nast Digital, Msnbc Digital Network, and Wall Street Journal Digital Network Assume 2010 Executive Office Positions at the Online Publishers Association (view press release)
	Online Publishers Association President to Participate In Upcoming FTC Workshop (view press release)
	Consumers Are Spending the Lionshare of Their Time Online with Content (view press release)

August 13, 2009
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers PDF | Press Release

June 25, 2009
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online PDF | Press Release

January 8, 2009
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 PDF | Press Release

August 19, 2008
Local Online Media: From Advertising to Action PDF | Press Release

July 30, 2008
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites PDF | Press Release

June 28, 2007
Frames of Reference: Online Video Advertising, Content and Consumer Behavior PDF | Press Release

March 8, 2007
Going Mobile: Mobile Web Offers a Rich Platform for Content and Advertising PDF | Press Release

February 3, 2010
News Users 2009 (For Pay) View | Outsell

January 5, 2010
Report: Internet, broadband, and cell phone statistics View | Pew Internet

December 8, 2009
MAGNA Global Forecast (reg required) View | MAGNA

November 18, 2009
Online Video Advertising: Double Engagement, Boost ROI View | Eyeblaster

November 13, 2009
Auto Advertising: 2010 Outlook View | Borrell Associates

November 10, 2009
Mobile Content: Paid Models Take Shape View | eMarketer

October 21, 2009
Economy + Internet Trends View | Morgan Stanley

The Silent Click: Building Brands Online

Latest News

February 3, 2010	News Right Now Drives Newspaper Readers to Web MediaPost

January 13, 2010	Total Audience for Online Video Continues to Climb Mediaweek

January 7, 2010	Report: Video to Expand in 2010 BizReport

December 11, 2009	US Online Ad Spend Turns the Corner eMarketer

December 8, 2009	ZenithOptimedia Releases Optimistic Forecast For Online Spending BizReport

November 18, 2009	Social Sites Not as Video Ad-Friendly as Content, E-mail Mediaweek

November 11, 2009	Online Ads are Booming, if They're Attached to a Video New York Times

November 10, 2009	Monetizing Mobile Content eMarketer

November 3, 2009	Why Search May Not Click for Retailers AdAge

September 21, 2009	Online Ad Spending Slows But Grabs Market Share eMarketer

September 17, 2009	OPA Study: Content Is Still King MediaPost

September 16, 2009	Media Dollars Shift to Digital in Downturn eMarketer

September 9, 2009	The PC is Becoming the New TV, Survey Shows Los Angeles Times

September 1, 2009	Mobile Advertising to Grow 74% in 2009 MediaPost

More Online News

	Nov09	Dec09	%Chg
Commerce	12.0%	12.7%	5.8
Communications	22.7%	21.9%	3.5
Community	24.0%	24.2%	0.8
Content	37.0%	36.9%	0.3
Search	4.3%	4.2%	2.3

December 2009 Findings

Commerce had the biggest increase in share of time, but still off about 5-7 points compared to previous Decembers. Some of the largest gains were achieved by Victoria’s Secret (88%), AmericanGreetings.com (66%), Costco (57%), Macy’s (33%) and Amazon (31%)

Communications' share of time decreased each month in Q4, resulting in a 2009 low at 21.9%

At 4.2%, Search’s share of time is also at a 2009 low, offset somewhat by Bing being up 25%

More Info

NPR

Program Director

Location: Washington, DC

Category: Accounting & Finance

View Job Details

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